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China Business Insights


What you think you know about China is not what you need to know..


Since our founding as WPBeijing back in 2003 we have worked with many non Chinese firms entering the China market.  During that time we find we spend almost as much time providing education and pastoral care as we do on marketing services.

Too many foreign brands contacting us seem woefully under-prepared. Lacking any real time understanding of the China market.
Consequently, there is a huge knowledge gap, yawning chasm between what many overseas companies think they know about marketing to China, and the reality – winning in China- what they think they know is not what they need to know.

Winning in China is about knowing China, thoroughly.

This line from: “The Godfather”: relevant and appropriate in China:

“Keep your friends close; your enemies closer.”

And, when in Rome; one of the famous quotes from Sun Tzu’s ” The Art of War” – the bible for every Chinese CMO, you can bet your life she will know it backwards~:


It is said that if you know your enemies and know yourself, you will not be imperilled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperilled in every single battle.

So, with Sun Tzu in mind we created Aim2D: Asia Info-Media Magazine, strongly focusing on latest news, cutting edge trends in Business, Marketing, Technology and Social Culture in China.


Three things we believe you need to know for winning in China.

  1. Information placing you on a more equal footing with your Chinese competitors / Copy Cats.
  2. Insider knowledge giving you deeper insight into your Chinese consumer, how she thinks, what he expects, their needs and wants so you can offer them a superior, all round service.
  3. Real time data on the current state of the battle ground and landscape you will be working in.

So, Aim2D is a constantly updated knowledge base, vital for winning in China.
A curation of articles, useful news stories, critical observations from people with long term or native experience relevant to marketing, business or tech in China. Marketing to Chinese, in China, is not your usual 100 yard dash. China is different, almost unique in some aspects.
Perhaps you have read: Winning in China is a marathon, not a sprint.
Believe it. It is true.
Obviously you need to be well prepared. We cover this in what we call “Get Your China Game on” worth reading.

Aim2D: your support network in China

Aim2D and Aim2DTech are part of BA [Bicyu Alliance] a group of companies specialising in digital marketing services in China. Our people and partners are the best in the business but we know success in China goes beyond that. It is, as we have said directly related to how well informed and knowledgeable a brand is about China.

So, with your success top-o-mind, Aim is committed to providing you with the help and support you need what ever that may be.
Perhaps you are well researched, all boxes ticked, ready to go? Just need some advice.
No problems. We’re listening.

Maybe you are just starting your China experience?
Or first time to come to China?
Need a hand? We’re waiting.
Accurate advice, support or practical assistance with reservations, travel or networking.

Finally, if you’re serous about winning in China, do your homework, network, get to know the opposition, your customers, what makes them tick, their wants and needs. If you need a hand drop us a line, we will be happy to help.

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You understand, right?

Of course,  you can always reach us by LinkedIn PM