Featured NZ China Story
Premium NZ brands in Alibaba world first
Eighteen of New Zealand’s top F&B brands will jointly sell premium products to China’s growing league of high-end consumers following a landmark partnership with e-commerce giant Alibaba to create New Zealand Food Basket Ltd which will launch Alibaba’s first Country Flagship Store on the Tmall Fresh e-commerce platform this week
Please read the full story here.
You may also be interested in past featured Marketing, Tech, Social Media, China Business stories
Aim2D - Asia Info Media
Aim2D is a magazine format web site, probably best viewed on a DESK TOP machine for maximum enjoyment. And therein lies the problem.
You are viewing on a mobile!
This is our slimmed down version, an overview of what Aim2D is about -without the fat.
We hope it whets your appetite and you visit us again on a larger screen device.
Inspiring Kiwi Brands Win in ChinaRugby Photo: Quino Al
To win in any top level game, you need to do more than practice and be at peak performance. You need to understand the other bloke, the way he thinks, the way she plays, the way they react.
Cracking the China market is no different: coming here without understanding how Chinese consumers think, act and what motivates them is fool hardy at best.
Yet many do
Be Inspired to Win in China
Aim2D was developed to inspire and motivate NZ companies on today's China business and marketing landscape. Understanding China is today, culturally, socially, technically gives you an edge planning a successful strategy here.
Winning China Game PlanPhoto: Fanfan@Bicyu
Aim2D helps you do this by linking to up to the minute technology, business and marketing news in China putting your finger on the pulse of business in China today. Jing Daily, for example, provides priceless news and stories from the China luxury sector. Regardless of YOUR market sector, this data provides trends and insights to the China market as a whole
Home in Auckland and ChinaPhoto: Glenn Baker
For a more localised view of who is doing what to whom, and how, we are thrilled to introduce Auckland based Glenn Baker- long term friend and editor of NZBusiness and Exportertoday. Glenn covers NZ China press conferences as well as stories of NZ brands success in China, such as Zealong: a NZ tea brand selling to China.
The Internet is littered with corpses of failures in China, every business get-together someone has a horror tale to tell. Seems everyone has been to China, made mistakes, has a story to tell, and we hear all about it. But rarely success stories. So why rebuild the same destructive wheel? Let's change the story, let's listen, learn from those errors as well as successes. Lets listen to people like Andrew Kuiler or gain inspiration from our China KISS Klub: Kiwi firms that have succeeded here.
Aim2D: Member of the Bicyu GroupJiangsu Photo: JJ Ying
So, that was Aim2D, what we do and why we do it. Please visit on desktop for a dynamic experience, or feel free to wander over here to leave us a message
To learn more about who Bicyu is and what we do please visit.
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